Craig is a professional graphic designer and entrepreneur with over 20 years of experience in branding, illustration, and product design. Known for his bold visual style and creative experimentation, Craig blends traditional design principles with modern tools.  In the case of the Coasters, Craig combines his knowledge of 3d Printing with fabrication.  The coasters are made up of four different disciplines to make them original.

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Craig has long had a fascination with skulls and skeletons — timeless symbols that somehow always manage to look cool no matter the style, whether dark, playful, or artistic. That fascination became the foundation for the parent company, Skull Merchant, a brand built around original skull-inspired artwork and distinctive graphic designs.

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While developing designs for apparel, Craig realized that some artwork didn’t translate well to clothing — or simply deserved to stand on its own as art. From that realization came Craig’s Coasters, a project that turns original artwork into functional pieces designed for everyday use.

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Craig’s Coasters also reflects a simple philosophy: while Skull Merchant represents the larger brand, Craig wanted something smaller and more personal to connect with his online customers and handmade market community.

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Craig’s work is driven by creativity, curiosity, and the belief that even everyday objects — like a drink coaster — can be turned into something fun, artistic, and memorable.